Mercedes-Benz at Auto Guangzhou and the 2014 LA Auto Show
Guangzhou. The world’s best automobile in its most exclusive form: It was with this statement that the new Mercedes-Maybach S-Class made its debut on the eve of Auto Guangzhou 2014. At the world premiere in South China’s economic powerhouse, Mercedes-Benz presented the flagship model in its new sub-brand, which stands for the very highest exclusivity and unparalleled comfort – the Mercedes-Maybach S 600. It rides on a wheelbase that is 20 centimetres longer than the long-wheelbase S-Class and is driven by a 390 kW (530 hp) V12 engine. It also has the quietest rear seat of any production limousine in the world. A few hours after the world premiere in Guangzhou, the Mercedes-Maybach S-Class also roll into the spotlight of the Los Angeles Auto Show. China and the USA are the two most important markets for the S-Class.
“With the combination of the very highest exclusivity, unparalleled comfort and state-of-the-art technology, the new Mercedes-Maybach S 600 represents the absolute pinnacle within the top automotive segment. It enables us to fulfil the wishes of the world’s most demanding automobile customers,” says Hubertus Troska, Member of the Board of Daimler AG, responsible for China Activities. Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars, responsible for Sales & Marketing: “Our new sub-brand stands for prestigious exclusivity and is aimed at particularly status-conscious customers. From China in particular, we have noted customer demand for us to offer a particularly exclusive and spacious variant of the best automobile in the world.”