AUTO BILD Design Award 2013
Stuttgart – A style rebel has been voted Germany’s most beautiful car by readers of the motoring magazine AUTO BILD. The CLA came through in assured style as the overall winner among all automotive new arrivals. In addition, the new Mercedes-Benz E-Class was voted the winner of the beauty stakes in its own particular category. In honouring Mercedes-Benz with the AUTO BILD Design Award 2013, the jury of readers acknowledged the brand’s innovative styling, which confidently sets bold and intelligent new design trends in all categories.
“Beauty triumphant” – was this year once again the motto of the AUTO BILD Design Award. More than 90,000 readers heeded the call from the motoring magazine to vote for the winners among the year’s automotive new arrivals in five categories. The new Mercedes-Benz E-Class took first place in the executive and luxury category, while among the coupés and cabriolets it was the Mercedes-Benz CLA which won. This new four-door coupé was also easily the highest-scoring winner across all categories, so earning it the accolade as Germany’s most beautiful car. The result means that this is the fifth time in a row that the overall winner of this prestigious beauty contest has come from Mercedes-Benz.
The four-door Mercedes-Benz CLA secured the AUTO BILD Design Award 2013 for itself based on the avant-garde coupé styling that defines it as a style rebel and makes it stand out from the automotive crowd. Sporty proportions, allied to a powerful and dynamic design idiom characterised by a dramatic interplay between concave and convex surfaces, make the CLA unmistakable. Furthermore, the Mercedes-Benz designers have achieved the art of giving the CLA a stunning and sophisticated body that delivers immediate impact, and of combining this with the best aerodynamic performance in the world for a series-production model – beauty that is so much more than skin-deep. The interior of the CLA matches the progressive and sporty appearance of its exterior.
With its significantly sharpened styling, redesigned front end and overall air of sporty elegance, the Mercedes-Benz E-Class also brings a breath of fresh air onto the scene, so earning it the AUTO BILD Design Award 2013 in the executive and luxury category.