- Cars that were the heroes of magical moments put their stamp on this high-powered, most comprehensive show presentation
- With more than 30 vehicles, Mercedes-Benz Classic presents motor racing history in all its unique breadth and depth
- 120 years of Mercedes-Benz motor sport in the focus of the leading international classic motor show
120 years of Mercedes-Benz motor racing history have produced a timeline of extraordinary victories which since 1894 also stand for outstanding innovations in racing technology. At this year’s Techno Classica show in Essen (26 to 30 March 2014) Mercedes-Benz Classic celebrates this incomparable string of magical moments in engineering history with a presentation encompassing more than 30 racing cars from all periods and disciplines of motor sport. This unique kaleidoscope of motor racing history will be an illustrious highlight of the 26th world show for vintage and classic motor cars. The 4,800 square-metre Mercedes-Benz exhibition stand will be supported by a strong showing of the official German Mercedes-Benz brand clubs.
The 30-plus vehicles from 120 years of motor sport which Mercedes-Benz Classic is displaying at the 2014 Techno Classica range from the more than 110-year-old Mercedes-Simplex to the Grand Prix racing car of the last season. No classic motor show has ever before seen such an armada of racing cars from Mercedes-Benz brand history. “Techno Classica, as one of the most important venues for historical automotive culture in the entire world, is the befitting setting for this excellent presentation of original competition cars from twelve decades,” emphasises Michael Bock, Head of Mercedes-Benz Classic.
“For us the year 2014 is entirely devoted to the magic moments from 120 years of Mercedes-Benz motor racing history. For Techno Classica, on our architecturally superb stand, we are showing competition vehicles from our own collection covering all eras of our motor sport history. They are the protagonists of a unique – and uniquely diverse – automotive heritage,” says Michael Bock.
Whether Grand Prix races or rallies, sports car races or the DTM, speed records or truck racing: throughout all periods, an extraordinary variety of disciplines feature in the motor sport history of Mercedes-Benz. The vehicle designs, the technical solutions – and the stories behind each of the displayed racers – accordingly run a broad gamut.
Relating these stories will also be the Mercedes-Benz brand ambassadors and experts who are guests on the exhibition stand during the Techno Classica. They include racing drivers Dieter Glemser, Hans Herrmann, Ellen Lohr, Klaus Ludwig, Steve Parrish, Björn Waldegaard, and Karl Wendlinger. The successes they achieved behind the wheel of Mercedes-Benz racing cars are a part of the brand’s unparalleled motor racing heritage.
The unique heritage from 120 years of Mercedes-Benz motor racing not only includes victories in classic races and rallies. The Stuttgart-based brand is also a great performer in special racing disciplines such as truck racing. A Mercedes-Benz racing truck with its heavyweight presence at the exhibition brings that message home. And the fact that perfect organisation in a racing department goes a long way to ensuring victory is shown by the “Blue Miracle” racing car transporter, which was built as a one-off in 1954 and served to carry the Mercedes-Benz Silver Arrows at high speed between the factory and racetracks during the 1955 season. Speed in entirely different dimensions is exemplified by a record-breaking car configured on the basis of the W 25 Grand Prix car in the mid-1930s. A Mercedes-Benz SLS AMG configured as an official Formula 1 Safety Car is a reminder of the traditional role which cars from Mercedes-Benz play in ensuring safety on racing circuits throughout the world.
The unique motor sport tradition of the world’s oldest car manufacturer finds an outstanding forum at the 2014 Techno Classica 2014. The trade show in Essen sets international standards for classic automotive culture. This is evidenced by the fact that more than 1,250 exhibitors from 30 nations offer everything one might be looking for in the area of vintage and classic motor cars and modern classics. More than 2,500 collector vehicles from various eras will be offered for sale at Techno Classica. But the show also covers the complete range of topics in the area of restoration, replacement parts, and service.
There will be more than 220 clubs and interest groups in attendance as well. Their activities make the Techno Classica the biggest club meeting of the classic car and young classic scene. The official Mercedes-Benz brand clubs will be out in force as well, presenting themselves close to the Mercedes-Benz Classic stand in hall 1 – once again setting a genuine highlight at Techno Classica 2014. “Good partnership with the officially recognised brand clubs is a special concern of ours,” says Michael Bock, “because at Techno Classica we jointly convey the unique fascination of the brand history of Mercedes-Benz.”
The 26th Techno Classica begins on 26 March 2014 with a preview, press and trade visitors’ day. From 27 through 30 March, the 20 halls and 3 outdoor exhibition areas of Messe Essen are then open to all comers. The organisers expect that this year’s show will beat the 2013 attendance figure of 190,000 guests.