smart for-us

The Rule-Breaker

Stuttgart/Detroit. America is the land of great automotive freedom, great landscapes, a love of outdoor activities and large pickups for thoroughly enjoying the “American dream. Now smart is countering the “bigger is better” mentality with a surprising new vehicle: the smart for-us study is small, agile and does not need any petrol thanks to its electric drive. This model, which builds on the smart forspeed and smart forvision concepts presented in 2011, celebrated its world premiere at the North American International Auto Show in Detroit (14 – 22 January 2012). With its exterior dimensions (length/width/height: 3547/1506/1701 mm) it could almost go unnoticed on the loading area of a typical pickup, and it also anything but ordinary under the body.

smart CEO Dr. Annette Winkler says “We at smart love pick-ups – if they are small on the outside, large on the inside, very safe and extremely comfortable. With the smart for-us a petrol station is no longer required!”smart is turning the automotive world upside down once again and challenging ideas about what an urban pickup should look like. In a tongue-in-cheek manner the for-us signals that this is the right car for the young and young-at-heart with active lives who attach importance to low emissions and taking up minimum road space. The smart for-us translates the practical loading concept of a pickup to the reality of 21st century urban traffic for the first time. Thanks to the state-of-the-art electric drive with a 55 kW magneto-electric motor the zero-emission smart for-us is agile and lively to drive.Like car2go, the globally successful car sharing initiative from smart for more flexibility in city traffic, the smart for-us is a mobility concept. Just like the smart fortwo, which has enjoyed success around the world, it has ample room for two people, but it also has space behind for two smart ebikes, which can charge their batteries on the cargo area during the journey. From a trip into town to an outing to nearby nature reserve – the smart for-us safely transports two people and two electric bikes without producing any emissions. The ebikes on the cargo area become range extenders in two respects: thanks to the docking station on the cargo area of the smart for-us their batteries are always charged, and smart for-us drivers can also reach destinations that are out of bounds for cars – for example traffic-calmed zones in the city or isolated park trails.

The exterior: sassy and robust with extremely short overhangs

Even the first glance at the study shows that this smart can do more – yet it remains true to itself. It has a surprising, sassy and robust appearance – but thanks to the visible tridion safety cell and a number of other features it is typically smart. Furthermore, both the interior and the exterior feature a number of charming details which show that the smart designers devoted themselves to the project with the joie de vivre typical of the brand.Compared with the series-produced fortwo the smart for-us makes a powerful statement and its appearance plays with the martial image of conventional mega-pickups. Nevertheless, it greets the viewer with a friendly yet assertive face. It features convex and sensuously shaped body surfaces. The large brand emblem is proudly sported on the grille, and the front has a pronounced three-dimensional design with an underride guard finishing off the lower part of the front end.

The for-us is raised by 50 millimetres as against the standard smart, and demonstrates that it is perfectly suited to off-road driving, for example to reach mountain bike terrain. In a later development stage the electric drive could be extended in the direction of a 4×4 with two front wheel hub motors.The longer wheelbase (2480 mm/plus 613 mm) and the track that has been widened by 50 mm on each side also emphasise the robust look of the study. At the same time the extremely short overhangs at the front and rear make it exceedingly compact and provoke supporters of conventional pickups: small is beautiful – even as a pickup.

The smart for-us rolls on Michelin off-road tyres measuring 235/55 R 18. The wing nuts of the central mounts of the three-spoke wheels are an attractive detail: they fold out and then serve as a lever to release the wheel nuts.

The design of the rhombic front and tail lights is very striking and is reminiscent of the design of the smart forvision, which caused a stir at the Frankfurt Motor Show in September. The outer rings illuminate the indicators and daytime running lamps with a large number of rod-shaped LEDs. The lamps seem to push outwards like arrows – like drops on the cockpit window of an aeroplane as it takes off. The tail lights can even be opened and provide stowage space, for example for the charging cable or drinks cans for sporty bikers.The tailboard at the rear of the smart for-us is electrically driven. Remote control or touching the integrated touchpad retracts the cargo floor including tailboard by 280 mm, and the tailgate then slides down in a parallel position. The cargo on the 900 mm cargo area is then extremely easy to access.

The high-gloss white metallic paintwork of the smart for-us with the tridion cell in a grey textured finish also builds a bridge to the smart forspeed presented at the 2011 Geneva Motor Show, and to the smart ebike. On the other hand, the honeycomb structure of the air inlets takes up an aspect of the smart forvision, which attracted lots of attention at the Frankfurt Motor Show in September. The subtle colour accents in a warm yellow establish a further visual link to the interior.

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