An amazing drive – in cinema experience
Stuttgart/Paris. smart is reaching for the stars. With the concept vehicle smart forstars the urban global brand is hitting the nerve of a target group that is at home in the cities of the world. The electrically driven smart forstars is an SUC (Sports Utility Coupé) with room for two people and plenty of stowage space. Its name is a tongue-in-cheek reference to the glass roof above the passengers that gives a clear view of the starry sky. At the same time it hints at the witty idea of integrating a video projector in the front bonnet. This enables the work of film stars to be spontaneously shared with friends at any time.
The smart forstars will be premiered at the Paris Motor Show 2012 (29 September – 14 October 2012). The show in the trendy French capital is a local affair for smart as the brand’s production facility is located in Hambach, Lorraine. The colour of the expressive coupé is also a reference to the venue of the world premiere. It is painted in the extravagant colour “alubeam rouge” that creates an appealing contrast to the matt metallic titanium colour of the tridion safety cell. And thanks to the 60 kW magneto-electric motor from the new smart BRABUS electric drive, the zero-emission smart forstars is agile and lively.