Museum wins “International Historic Motoring Award”
The classic automotive world honours the Mercedes-Benz Museum: shortly before its tenth birthday the Mercedes-Benz Museum has received the prestigious “International Historic Motoring Award 2015” in the “Museum or Collection of the Year” category. The prize has been awarded since 2011 by an international jury for outstanding service in the classic automotive world. Mercedes-Benz Classic has already received this award: in 2014 for the restoration of the 540 K Streamliner. The award ceremony took place on 19 November 2015 in London.
Stuttgart. – When the “International Historic Motoring Awards” were presented yesterday, on Thursday evening, the star of the Mercedes-Benz Museum was shining especially brightly: during the ceremony at the St. Pancras Renaissance Hotel, London, it was honoured in the “Museum or Collection of the Year” category. “This honour is a very special confirmation of the Museum’s work,” commented Michael Bock, Head of Mercedes-Benz Classic and Customer Centre. “Shortly before our tenth birthday next year we have held our own in an international field of strong competitors.”
The prize is awarded under the auspices of the specialist automotive publication OCTANE in 14 different categories. In 2011 the former Mercedes-Benz racing driver Sir Stirling Moss was honoured with the award for his life’s work, in 2012 a Mercedes-Benz 680 S Saoutchik Torpedo dating back to 1929 won in the “Restoration of the Year” category, and Mercedes-Benz Classic was victorious in the same category in 2014 for its authentic restoration of the 540 K Streamliner. In 2015 the Mercedes-Benz Museum was named “Museum of the Year” in the final round, when it was up against the Brooklands Museum (Great Britain), the Alfa-Romeo brand museum “La Macchina del Tempo” (Italy) and the Mullin Automotive Museum (California, USA).
Unique position in classic automotive culture
With their decision the jurors acknowledged the unique status of the Mercedes-Benz Museum, which recounts the history of the car from its very first hour, all in an architecturally spectacular building. With its guiding principle “the future needs a past,” on nine levels the museum not only presents 160 vehicles and more than 1500 further exhibits; it also reflects the history of automobility in terms of innovations, ideas and culture.
Alongside the two narrative threads of the permanent exhibition with its Legend and Collection rooms, the superb 2015 special exhibition “C 111 – timeless and visionary” will certainly have influenced the judges’ assessment. The exhibition celebrated the futuristic Mercedes-Benz C 111 gull-wing coupé, which was created in 1969 as an extremely innovative research vehicle for testing the Wankel engine and new lightweight construction materials, but never entered series production. The “auto”-biography of the C 111 was showcased for the exhibition with original vehicles from the corporate collection in the context of authentic exhibits from contemporary history, design and art.
In 2016 the Mercedes-Benz Museum will be celebrating its tenth birthday. Throughout the entire year there will be numerous events, and the main anniversary weekend will take place on 4/5 June 2016. The Mercedes-Benz Museum was designed by the Dutch architects UNStudio van Berkel & Bos.
The Mercedes-Benz Museum is open daily from Tuesday to Sunday, from 9 a.m. to 6 p.m. The ticket desk always closes at 5 p.m. Registration, reservations and current information: Monday to Sunday from 9 a.m. to 6 p.m. by phone on +49 (0)711 17-30000, by email to firstname.lastname@example.org or online at: www.mercedes-benz.com/museum