gooix watch and jewellery lifestyle brand adds sparkle to DTM
- Pascal Wehrlein to line up in DTM Mercedes AMG C-Coupé in new gooix colours
- gooix watch and jewellery brand joins Mercedes-Benz in DTM
Debut at ITR testing in Budapest: gooix watches and jewellery are joining Mercedes-Benz as a partner in the DTM. The successful Austrian company and the brand with the three-pointed star have agreed a long-term collaboration deal in the context of the world’s most popular touring car series. Pascal Wehrlein will take his place at the wheel of the new gooix Mercedes AMG C‑Coupé that commences its second DTM season this year.
The first test drive in the new gooix AMG Mercedes C-Coupé takes place on Tuesday during the four-day ITR test session at the Hungaroring in Budapest (March 31st-April 4th). Before the DTM season opens on May 4th in Hockenheim, all three premium brands involved in the DTM will come together again during the second period of ITR testing in Hockenheim (April 14th-17th).
The gooix lifestyle brand stands for watches and jewellery designs that are right on trend and give everyone the freedom to make their own personal fashion statement. The brand is emphasising its increasing internationalization and strong expansion with its commitment to the DTM and partnership with Mercedes. High quality standards, lifestyle character and design lines connect the brand worlds of gooix and Mercedes‑Benz.
gooix CEO Michael Stadlmann: “We are bang on trend with our gooix brand. Speed is also important for us in the marketplace, as is quickly realising what’s trending and producing the right products at the right time – skills that also play an important role in motor sport. Our brilliantly designed gooix Mercedes AMG C-Coupé expresses that power and flexibility and perfectly complements the gooix brand world.”
Toto Wolff, Mercedes-Benz Motorsport: “The gooix brand focuses on freedom, individuality and creativity – these are all values that are crucial in racing and in the DTM. Pascal Wehrlein, our Mercedes junior, belongs to a new, young, dynamic generation that identifies particularly strongly with those values. That makes him the perfect representative for the gooix brand which in its turn as a young company actually also suits Pascal very well. I am certain that he will produce plenty of outstanding highlights for us this season in the gooix Mercedes AMG C‑Coupé.”