Multiple winner in the Automotive Brand Contest
Stuttgart. The new Mercedes-Benz S-Class has taken no less than two first places in the 2013 Automotive Brand Contest: Both the exterior and the interior design received the “Best of Best” award. In addition the jury consisting of world-leading design experts voted the Burmester® high-end 3D surround sound system a “winner” amongst others. The Automotive Brand Contest is organised by the well-known “Rat für Formgebung” (Design Council). The awards will be presented at the Automotive Designers Night which will take place on the first press day at the Frankfurt International Motor Show (IAA) in Frankfurt.
With the title “Best of Best” in the exterior design category, the S-Class occupies the peak position. With its classic architecture and flowing silhouette, it embodies sensuous clarity in a modern interpretation. Its design builds a bridge between today’s progressive design idiom and the classic elegance of the Mercedes-Benz cars from the 1930s. Stylish sportiness and sensuous shapes synthesised with timeless clarity as well as poise and assurance make the S-Class a design icon.
The new S-Class likewise takes first place in the interior design category, and is the “Best of Best.” With its clear architecture, the interior design of the S-Class embodies a classic, superior, cutting-edge saloon. The interior’s expressive character derives from a uniquely fluid, sensuously elegant style. Horizontal elements and lines create a setting characterised by visual breadth and calm solidity.
The Burmester® high-end 3D surround sound system was also voted a “winner.” It provides the most exquisite listening enjoyment with sound settings that are optimised for every occupant and, for the first time in a luxury saloon, three-dimensional surround sound as standard. This 3D surround sound is created with the help of special Burmester algorithms and three speakers integrated into the headlining. A combination of analogue and digital technologies produces an exceptionally expressive and natural sound – the Burmester “feel-good sound.”
Renowned design competition: the Automotive Brand Contest
The 2013 Automotive Brand Contest is organised by the well-known “Rat für Formgebung” (Design Council) for the third time. The awards go to outstanding product and communication design, which the jury assesses in 14 different categories and four special categories.
In 2013 the “Rat für Formgebung” is celebrating its 60th birthday. In spring 1953 the Federal Association for German Industry (BDI) and a number of leading German companies founded the trust on the instigation of the federal German parliament. At present more than 180 design-oriented German companies with more than 1.8 million employees are members of the “Rat für Formgebung.”