Grand Opening Mercedes-Benz Research & Development China, Beijing 2014. Eröffnung von Mercedes-Benz Research & Development China, Peking 2014

Mercedes-Benz Vision G-Code: SUC study from Asia for Asia

Stuttgart / Beijing.  For the opening of the new Product Engineering Centre in Beijing, Mercedes-Benz put the focus squarely on the G‑Code vehicle study. The innovative and versatile Sports Utility Coupé (SUC) for town and country shows how emotionally appealing a future compact SUC can be, and what evolutionary possibilities the Mercedes‑Benz design philosophy offers. The new Product Engineering Centre of the brand bearing the three-pointed star also features a complete design studio. Under the leadership of the main studio in Sindelfingen, the studio in Beijing creates design models and mobility concepts that incorporate and focus on local cultures and trends. Consequently, this new Advanced Design Studio within the Daimler Product Engineering Centre in Beijing also pursues an already established strategy of Daimler. Worldwide a total of five such centres serve as “seismographs” for market-specific developments. The knowledge gained there is then incorporated into the technical concept and design of future models.Grand Opening Mercedes-Benz Research & Development China, Beijing 2014. Eröffnung von Mercedes-Benz Research & Development China, Peking 2014

The G-Code concept vehicle is a prime example of this strategy: it interprets the current design idiom of sensual purity from the perspective of the Mercedes-Benz advanced designers in Beijing and Sindelfingen. The combination of emotion and intelligence conveys modern luxury in a compact form. As a result, the G-Code is also a perfect fit for today’s understanding of design in China. “The G-Code is both beautiful and intelligent, and interprets our typical Mercedes Coupé design idiom,” says Gorden Wagener, Head of Design of Daimler AG.

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