- Mid-size van launched at Chengdu Motor Show
- Local production in Fuzhou, China, started in August
- Volker Mornhinweg, Head of Mercedes-Benz Vans: “With the launch of the new Vito in China, we completed the roll-out of our highly successful mid-size segment in this growing market.”
- Mid-size segment strongest global sales driver of Mercedes-Benz Vans in the first half of 2016
Stuttgart / Beijing – Mercedes-Benz Vans launched its new mid-size van – the Vito – at the Chengdu Motor Show in China on Friday. This marks another important stage of Mercedes-Benz Vans expanding its business in China, the world’s largest automobile market. In March this year Mercedes-Benz Vans already successfully launched its mid-size multi-purpose vehicle (MPV) V-Class in China. With the new Vito, Mercedes-Benz Vans once again demonstrates its commitment to its Chinese customers and its dedication to meeting their increasingly diverse needs. The first batch of the new Vito rolled off the production line at Daimler’s local joint venture Fujian Benz Automotive Co., Ltd. (FBAC) in Fuzhou in August. The new Vito will be ready for delivery to dealers at the end of September.
Volker Mornhinweg, Head of Mercedes-Benz Vans: “With the launch of the new Vito in China, we completed the roll-out of our highly successful mid-size segment in this growing market. This is another milestone of our ‘Mercedes-Benz Vans goes global’ growth strategy. We have successfully entered numerous markets with the new Vito since its launch in 2014 – over 65 in total – and we have significantly increased unit sales ever since. We are convinced it will be as compelling to customers in China, too.”
With the Vito and V-Class, Mercedes-Benz Vans has turned its mid-size segment offering into a strong second pillar of its product portfolio in addition to the large van Sprinter. In the first half of 2016, Vito and V-Class continued to be the strongest sales drivers. Mercedes-Benz Vans delivered approximately 46,000 Vito models to customers (plus 40 percent) and 23,300 V-Class models (plus 66 percent). Total sales of Mercedes-Benz Vans increased by 21 percent to approximately 176,200 vehicles – a new record. China was the strongest growth market for Mercedes-Benz Vans with an increase in sales of 104 percent to approximately 5,700 units. In the second quarter of 2016, Mercedes-Benz Vans achieved its best ever quarterly EBIT of 401 million Euros (previous year: 234 million Euros, plus 71 percent) and its best ever quarterly RoS of 11.7 percent (previous year: 8.3 percent, plus 41 percent). It also achieved second quarter record sales of 99,600 units (previous year: 81,600, plus 22 percent) and revenues of 3,441 million Euros (previous year 2,829 million Euros, plus 22 percent).
The new Vito for China: ideal for small- and medium-sized enterprises
The highly versatile new Vito is a practical premium mid-size van that offers both space and value. Its adaptability makes it ideal for China’s rapidly growing small- and medium-sized enterprises. It is the only vehicle in its segment offering AGILITY CONTROL suspension with frequency-selective damping. Therefore the new Vito balances comfort with agility, adapting to both road conditions and driving situations.
Alongside the Sprinter, the Vito is now Mercedes-Benz Vans’ second “world van.” Following its introduction in Europe and in other global markets in 2014, the Vito has been available in Latin America, the USA and Canada – in both North American markets it is known as the Metris – since 2015. The introduction in China completes its global launch. With its attractive design and wide choice of variants, the new vehicle sets the standard in its segment.