A star on the golf course
Vehicles with Mercedes-Benz design are already to be seen on water, on land and in the air. Now they will also be seen on golf courses. As a “real sports car,” the Mercedes-Benz Style Edition Garia Golf Car authentically transfers the unmistakable Mercedes-Benz automobile design idiom of sensual purity to a premium-class golf cart. The showcar is the result of cooperation between Mercedes-Benz designers, Daimler’s Think & Act Tank Business Innovation and the well-known golf cart manufacturer Garia.
In 2013 Mercedes-Benz called upon golf and automobile fans from around the world to submit their ideas for a Mercedes-Benz golf cart of the future. While golf has developed into a premium sport with a modern face, golf carts have remained almost unchanged for decades. The numerous submissions showed the need for a golf cart in keeping with modern times. This in turn meant that the golf cart needed to go through a long overdue evolutionary stage spanning several decades. Using modern technology, it was to be tailored to the needs of golfers, accompany current developments in the golf scene with a modern and sophisticated interpretation of luxury, lifestyle and practicality, and feature a bold, intelligent avantgarde design as a clear sign of change.
The first conceptual phase already took into account that golf carts need to have certain characteristic features in view of the available space on golf courses. They must be narrower and shorter, but also higher than conventional automobiles. The front and rear overhangs must be very short in the interests of interior spaciousness within a compact overall length. The unusual proportions that resulted are still harmonious thanks to the design expertise of Mercedes-Benz Style. The designers have also been able to blend the exterior and interior into a formal unit.