Exclusive model joins market launch line-up
Stuttgart. Following the successful world premiere of the Mercedes-Benz GLA at the IAA in Frankfurt, many customers are already eagerly anticipating the launch of the new compact SUV from Mercedes-Benz. Now the anticipation is being cranked up a notch to an even higher level. This is because at the time of the market launch in March 2014 there will also be an exclusive Edition 1 variant. It will be available to order from the end of November for approximately one year after market launch.
“With the new GLA we are opening up the compact SUV segment for Mercedes-Benz,” said Ola Källenius, Member of the Divisional Board Mercedes‑Benz Cars Marketing & Sales. “The GLA adds a new emotional variant to the comprehensive SUV range from Mercedes-Benz with which we aim to win over numerous new customers to our brand. Our exclusive Edition 1 is a particularly alluring proposition to boost the market launch.”