Mercedes-Benz design picks up award

German Design Award 2014

Stuttgart.  Double honours as Mercedes-Benz enjoys success in the German Design Award 2014. Competition prize winners include the new S-Class and the futuristic Ener-G-Force design study that carries the genes of an off-road icon first built in 1979, the G-Class.Mercedes-Benz Ener-G-Force – off-road for tomorrow

Commissioned by the German Design Council, 30 well-known design experts assessed around 1900 submissions based on a variety of design elements in an effort to uncover unique design trends and reward them with the German Design Award 2014. Mercedes-Benz ultimately succeeded in making it into the list of winners twice. Both the new S-Class and the Ener-G-Force concept vehicle proved worthy of a “Special Mention” for particularly successful design solutions.Mercedes-Benz Ener-G-Force – off-road for tomorrow

With its classic architecture and flowing silhouette, the new Mercedes-Benz S‑Class offers a very contemporary interpretation of the concept of “sensual clarity.” Its design builds a bridge between today’s progressive design idiom and the classic elegance of the Mercedes-Benz cars of the 1930s – a synthesis of stylish sportiness, sensuous lines and timeless clarity. It was with these attributes that the S-Class already impressed back in June in the Automotive Brand Contest 2013, in which it received the “Best of the Best” award for both its exterior and interior design.

S 350 BlueTEC in Anthracite Blue Metallic

S 350 BlueTEC in Anthracite Blue Metallic

The Ener-G-Force concept vehicle, which carries the genes of the Mercedes‑Benz G-Class, demonstrated at the Los Angeles Auto Show just how this off-road classic could also influence the off-road design idiom of Stuttgart’s premium automotive manufacturer in the future. The design study was clearly inspired by the G-Class, but represented a radical reinterpretation of this design icon that looks far into the future. Thanks to alternative drive systems, the Ener-G-Force was also designed to be exceptionally environmentally friendly and to demonstrate enhanced green-car characteristics – qualities which the design of the one-off-vehicle encapsulated in a visually very consistent manner.Mercedes-Benz S-Klasse (W 222) 2013, S-Class

The German Design Award was created by the German Design Council, a foundation established 60 years ago by the Federation of German Industry together with various leading German companies. At present some 200 design-oriented German companies, employing a workforce of more than 1.8 million employees, are members of the German Design Council.

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