Mercedes-Benz New Year´s Reception, The New CLA-Class, (C 117) Detroit 2013

Mercedes-Benz CLA-Class establishes new segment

Stuttgart.  The CLA is set to establish a new segment, with world-leading aerodynamics (Cd = 0.22), avant-garde coupé design and 4MATIC all‑wheel drive (optional). As a new four-door coupé it follows the idea of the CLS, whose design concept has spawned more than its fair share of imitators since its debut in 2003. With its frameless doors, the coupé adopts the design of the Concept Style Coupé into series production. The newcomer features a radar-based braking system (COLLISION PREVENTION ASSIST) as standard which is able to warn the driver of an obstacle from a speed of 7 km/h and to initiate precision braking when the driver steps on the brake pedal. The new CLA is available for ordering with immediate effect and will be delivered to dealerships in April. Prices begin at 28,977 euros for the CLA 180.

The American pop duo Karmin, Amy Heidemann and Nick Noonan, delighted the audience at the presentation of the CLA in Detroit.

The American pop duo Karmin, Amy Heidemann and Nick Noonan, delighted the audience at the presentation of the CLA in Detroit.

“The response to the Concept Style Coupé was overwhelming. The most frequent comment by far was ‘Please put this car into series production.’ That’s precisely what we are doing now,” notes Dr Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars. “The CLA is a car that does not confuse ‘middle range’ with ‘middling quality’. Its sporty design underscores the sporty side of the Mercedes-Benz brand.”

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