The stars are shining brightly along the Croisette
Stuttgart/Cannes. Once again, Mercedes-Benz and Mercedes-AMG are supporting the Cannes Film Festival with a wide range of activities. Twelve high-performance models from Mercedes-AMG will be adding to the glamour along the Croisette between 15 and 26 May 2013. They are there to provide an exclusive shuttle service, for spur-of-the-moment test drives and as display vehicles. One particularly special star will, in addition, be putting in a sparkling appearance in front of the Hotel du Cap-Eden-Roc: the new Mercedes-Benz S-Class which, in a parallel event to the opening of the Film Festival, yesterday celebrated its world premiere Hamburg.
The new luxury saloon, which includes such features as a hot-stone ENERGIZING massage function and individual perfume atomisation, will be making its debut on the Côte d‘Azur at the legendary Cinema Against AIDS gala evening in aid of the amfAR foundation, to be held on 23 May at the Hotel du Cap-Eden-Roc. Mercedes-Benz is a Signature Sponsor of this star-studded gala, considered one of the most prestigious events held during the Film Festival. As well as the new S-Class, Mercedes-AMG will be presenting the world’s most powerful electric super sports car in the grounds of the hotel – the SLS AMG Coupé Electric Drive. And ensuring that guests arrive in style at the red carpet will be a shuttle service provided by Mercedes-Benz and Mercedes-AMG.
Each day of the Film Festival, the shuttle vehicles will carry celebrity guests and visitors to “Le Club by Albane” at the Hotel JW Marriott and to the Boulevard de la Croisette for film shoots for the daily show “Le Grand Journal” on French TV channel Canal+, and from there to the red carpet outside the “Palais du Festival.” Attracting attention outside the Hotel InterContinental Carlton, directly on the Croisette, will be a display incorporating the Mercedes-Benz SLS AMG Coupé Black Series. A vast LED wall behind the vehicle will share special impressions of the world of AMG with visitors.
And last, but not least, Mercedes-AMG will be offering individual test drives for guests and visitors on each day of the Festival. Participants will be able to take the wheel of one of a range of current AMG models and experience for themselves the AMG brand claim of “Driving Performance” along the twisting coast roads of the Côte d‘Azur. From 15 to 26 May, daily between 11 a.m. and 4 p.m., anyone interested can sign up for a test drive outside the Hotel 3.14.