- Specialists in vehicle interior design
- Official opening in February 1998
- Research and concept cars become the main carriers of design ideas
Stuttgart/Como. Mercedes-Benz opened the Advanced Design Studio in Como/Italy in February 1998. The choice of location was deliberate, since as a source of inspiration in areas ranging from culture and lifestyle to design, fashion and architecture, southernEuropeis second to none. This inspiration is crucial to developing interior design concepts for vehicles – and this is what the Advanced Design Studio inComohas specialized in.
“Looking back, the Mercedes-Benz Advanced Design Studio in Como has proved a success story,” said Peter Pfeiffer, head of Design at Mercedes-Benz, at an event in 2008 to mark the tenth anniversary of the studio’s opening. “This is where important interior design concepts are developed as ‘idea generators’ for the cars of the future. But Italy is also a direct source of ideas for Mercedes-Benz production vehicles.”