Worldwide cooperation by Mercedes-AMG and Sony Computer Entertainment to mark launch of new racing game
Stuttgart. Just four weeks after its world premiere on 9 September 2014, the sensational new Mercedes-AMG GT sports car will feature exclusively in DRIVECLUBTM, Sony Computer Entertainment Europe’s next generation racing game only on PlayStation®4. DRIVECLUB will be available in Europe from 8 October 2014 and fans will be able to download the new AMG GT for free in the first week of launch. DRIVECLUB also features five other models from Mercedes-Benz’s high-performance brand: the A 45 AMG, the CLA 45 AMG, the C 63 AMG Coupe Black Series, the SL 65 AMG and the SLS AMG Coupe Black Series. Mercedes-Benz is supporting the launch of the game with a range of activities. The highlight of these is the “Journey of Stars,” a global online competition available in a variety of social networks. From 9 September to 9 October 2014, gamers can take part at www.journeyofstars.com and test themselves against their friends around the world. Each winner will receive a PlayStation 4 with the brand-new DRIVECLUB game.
In a world first for Mercedes-Benz, the AMG GT will be launched short after its world premiere in DRIVECLUB. Working side-by-side with AMG engineers armed with technical specifications and data, Evolution Studios was able to recreate the AMG GT in DRIVECLUB with breathtaking accuracy. With access to the Mercedes-AMG GT on the test track, Evolution Studios was also able to directly record the sound, allowing the team to recreate the every aspect of the car with total authenticity. With six AMG models, from the sporty compact class to the super sports car, Mercedes-Benz is the premium manufacturer with the widest range of models in the game.
“The Mercedes-AMG GT is an outstanding sports car and we’re pleased to be able to offer it to gamers in DRIVECLUB before it rolls off the production line. It will be available as a free download within the first week of launch,” says Paul Rustchynsky, Game Director at Evolution Studios. “We’re delighted that Mercedes-Benz is so strongly represented in DRIVECLUB. This proves the brand’s attraction and importance, because only the world’s most exciting and prestigious sports cars are selected by the game developers,” says Dr. Jens Thiemer, Head of Marketing Communication at Mercedes-Benz Cars.
Global activities to mark launch of Mercedes-AMG GT and DRIVECLUB
From 9 September 2014, gamers from all over the world will be invited to form a club at www.journeyofstars.com to compete around the world with their friends on social networks including: Facebook, Google+ and Twitter. They will need to master a series of gaming challenges themed around both Mercedes-Benz and PlayStation.
To win, the members of a club must join forces to overcome as many of these challenges as possible while creating the longest-possible line of worldwide connections. This mirrors the core social concept behind DRIVECLUB: success and fame are best achieved through teamwork within clubs. Each member of the victorious club will receive a PlayStation 4 and a copy of DRIVECLUB. The “Journey of Stars” ends on 9 October 2014.
In addition to the online competition, gamers can also experience PlayStation 4 and DRIVECLUB first hand in racing kiosks at selected Mercedes-Benz branches and events as well as at trade fairs.
DRIVECLUB: the world’s first truly social racer
Developed exclusively for the PlayStation 4 by Evolution Studios, DRIVECLUB is all about you and your friends. It’s about teamwork; it’s about everyone fighting for one another and earning rewards together – and most importantly it’s about sharing in the sheer thrill of every race. Enjoy the excitement of high-speed solo racing, or join a racing club to discover what DRIVECLUB is all about. Created specifically with the next-generation gamer in mind, DRIVECLUB uses the networking power and social capabilities of the PS4 to seamlessly and immediately connect you and your friends, always allowing you to share your experiences, send and receive challenges, and keep up to speed with your team’s performance.
DRIVECLUB brings to life the heart and soul of car culture. An incredible, authentic and immersive driving experience, DRIVECLUB makes you feel the exhilaration of driving the most powerful and beautifully designed cars in the world; all rendered in staggering detail, inside and out as you race them in richly detailed real-world locations alongside your Club.