Mercedes-Benz in the 2014 DTM season
- EURONICS, one of Germany’s leading electrical buying groups is to continue its partnership with Mercedes-Benz in the DTM
- Gary Paffett – the most successful of the current crop of DTM drivers – will again line-up on the DTM grid in the EURONICS Mercedes AMG C-Coupé during 2014
- Successful partnership with nationwide TV commercial, trade shows and dealer events
Stuttgart – EURONICS and Mercedes-Benz will again join forces in the DTM for the 2014 season; at the DTM season finale in Hockenheim, EURONICS, one of the leading buying groups for consumer electronics in the German market and Europe’s largest, will announce their intention to continue the partnership in the DTM that first began this year with the Stuttgart-based premium manufacturer.
Since the start of the 2013 season, EURONICS has been main sponsor of Gary Paffett’s EURONICS Mercedes AMG C-Coupé, sporting the company’s trademark blue colour, complete with the famous EURONICS yellow stars. In addition, the group with its media@home brand co-sponsors the DTM Mercedes AMG C-Coupé of Christian Vietoris.
The successful cooperation between EURONICS and Mercedes-Benz was launched this year with a nationwide TV advertising campaign first shown during Sportschau, ARD television’s flagship football programme. In the TV commercial, a EURONICS sales consultant and drivers Gary Paffett and Christian Vietoris seal the partnership as they declare in unison – Nur das Beste bekommt den Stern! – The star is only for the best!
During the 2013 DTM season, Paffett and Vietoris made themselves available for a number of autograph signing sessions and dealer events where they presented the EURONICS Mercedes AMG C-Coupé show car. One of the highlights was the EURONICS stand at the 2013 IFA consumer electronics fair in Berlin, which was cleverly designed to represent a pit lane and delighted both DTM drivers Paffett and Vietoris, as well as the many enthusiastic visitors.
Some 1,500 EURONICS dealers and their employees attended the DTM opener at the Hockenheimring earlier in the year where the grandstand was a sea of EURONICS blue. This weekend, EURONICS expects similar large numbers to come and support them at the grand finale marking the close of the DTM season.
Gary Paffett: “My victory at the Lausitzring from the DTM season just drawing to a close marks a high spot for me personally, for sure, but off track too, events organised by EURONICS and our appearance at the IFA in particular stick out in my mind. Everyone in the team, me included, is looking forward to the finale at Hockenheim and we are ready to give our all once again. EURONICS has already announced the extension of sponsorship for the coming season, which, of course, gives us an additional impetus to secure another top result at the season finale.”
Benedict Kober, Spokesman for EURONICS Deutschland eG: “The DTM represents the best in technology and the drive to always be the best, and that is precisely what Mercedes-Benz and EURONICS have in common. We have achieved our main objectives for 2013, namely, to give our brand emotional appeal via the race series as a whole, to further increase awareness of EURONICS and involve both consumers and our members in DTM events through the various media at our disposal.”
Wolfgang Schattling, Head of DTM Management: “EURONICS is a strong, well-known brand and we are delighted therefore that our successful partnership is set to continue in the 2014 season. We have already implemented a number of brilliant projects together with EURONICS during the first year of our collaboration – the national TV commercial featuring our drivers, plus, extensive online and offline publicity campaigns. We have even more exciting ideas in the pipeline as to how we can mutually benefit from this partnership.”
Toto Wolff, Head of Mercedes-Benz Motorsport: “We aim to conclude the 2013 DTM season at our home race in Hockenheim with a positive result in order to hit the ground running and be ready to mount an all-out offensive again next year. The extension of contracts with our partner EURONICS fits in perfectly with our plans, as it represents the first step towards a successful 2014 season.”
The latest technologies such as HDTV, DVD recorders, mobile phones and portable computers are just as much part of the range as the traditional consumer electronics equipment and home appliances. The cooperative has around 1,700 members in Germany operating retail premises in over 1,900 locations and employing more than 12,000 people. The generally medium-sized owner-run specialist stores are characterised by their comprehensive range of services, individual customer care and knowledgeable staff. With a total turnover of 3.75 billion euros in 2011/12, EURONICS is the second-largest player in this segment of the Germany market.
EURONICS Deutschland eG is a partner of the European purchasing and marketing alliance, EURONICS International, with registered offices in Amsterdam. Currently, the group operates at more than 11,000 outlets in Europe, posting total sales of 17.6 billion euros in 2012. More than 50,000 employees work in approximately 6,400 member companies. EURONICS is Europe’s largest electrical buying group.
For more information, visit www.euronics.de